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PTC, PPC, PPV, PTP, CPM General Discussions Learn from the pros on how to properly use PPC, PPV and Media Buys

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Old 06-14-2012   #1
Alan Smith
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Join Date: Jul 2011
Posts: 66
Default Some popular myths of PPC (Pay Per Click)

• Broad or advanced match is all bad
• PPC is only short-term until organic rankings appear
• Bidding high improves your quality score
• PPC optimization is a one time event
• There is only one search engine
• PPC has a posture on organic rankings
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Last edited by Alan Smith; 09-10-2012 at 11:42 AM.
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