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PTC, PPC, PPV, PTP, CPM General Discussions Learn from the pros on how to properly use PPC, PPV and Media Buys

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Old 02-14-2012   #1
Alan Smith
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Default Why do you have to analysis your PPC Campaign?

All of the major PPC search engines offer reporting, so that you can make smart, informed decisions about your PPC ads. Pay per click campaign analysis will help you drive more sales and get maximum return on investment. In short, analysis report is your greatest defense for improving your PPC campaigns? performance. Share your opinion about this topic.
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Old 03-03-2012   #2
victordaniel
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Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions. It's also a way to analyze your own ads to see what's missing.
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Old 03-03-2012   #3
ashseo1010
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i think you need to analyze your web site traffic to determine which of your PPC campaigns are effective, which campaigns have potential, which campaigns aren't performing and which may actually be suffering from the effects of click fraud.

Just looking at the report from your PPC provider is not enough—it's only part of the picture. To effectively analyze your campaigns, you must also analyze your web site traffic. This involves making sure that each campaign has a unique URL—either by linking to a unique landing page or by using a tracking parameter. Then, use your web analytics tool to segment your visitors according to which campaign they came from. By looking at the differences between campaigns, you can discern which campaigns are performing well, and which need to be improved (or possibly eliminated).

hope this help
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