CPA Marketing Talk - Best CPA and Affiliate Marketing Forum  

Go Back   CPA Marketing Talk - Best CPA and Affiliate Marketing Forum > >

PTC, PPC, PPV, PTP, CPM General Discussions Learn from the pros on how to properly use PPC, PPV and Media Buys

Reply
 
Thread Tools Display Modes
Old 10-15-2011   #1
Retrospective
Junior Member
 
Join Date: Aug 2011
Posts: 19
Default Google Adwords Impression Share Metrics

Impression share is one of the most important metrics? which helps to measure a reach of search network campaign. This particular Google Adwords metrics shows the percentage of impressions where the text ads were shown out of the total possible impressions for targeted keywords.

Lost IS Budget column shows the percentage of impressions were lost because of too low budget.

Lost IS Rank column shows the percentage of impressions were lost because of too low ad rank. The reasons for low ad rank can be various: too low max cpc and low quality scores.

The cheapest way to increase impression share is to improve ad rank whilst increasing max CPC or optimising entire Adwords campaign with an aim to improve quality scores.
Retrospective is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT. The time now is 01:59 AM.
 


Search Engine Optimisation provided by DragonByte SEO v2.0.23 (Pro) - vBulletin Mods & Addons Copyright © 2017 DragonByte Technologies Ltd.