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Email Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience . Learn how to create and send bulk HTML email campaigns

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Old 08-03-2012   #1
Telly
Junior Member
 
Join Date: May 2012
Posts: 9
Default How to overcome disadvantages of email marketing

Email Marketing must be the most misrepresented and misunderstood online marketing tool today. And yet, it is becoming more popular especially to ambitious small business owners and entrepreneurs.If used wisely, email marketing can be a very powerful tool that will increase not only sales but customer retention through the strengthening of your relationship with your prospects and customers.
Disadvantages

* Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited bulk e-mail, also known as spam.
* Illicit e-mail marketing antedates legitimate e-mail marketing, since on the early Internet it was not permitted to use the medium for commercial purposes.
* It is frequently difficult for observers to distinguish between legitimate and spam e-mail marketing.
* Due to the volume of spam e-mail on the Internet, spam filters are essential to most users. Some marketers report that legitimate commercial e-mails frequently get caught by filters, and hidden.
* It is somewhat less common for e-mail users to complain that spam filters block legitimate mail.

But iKode newsletter software can help you overcome these disadvantages
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