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Email Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience . Learn how to create and send bulk HTML email campaigns

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Old 08-01-2011   #1
johnwho
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Default advantages of email marketing

Low campaign execution costs
You can launch an email campaign for a fraction of the cost of any other type of direct marketing campaign. All the other mediums include associated costs of conceptualizing, designing, printing, postage, and handling; and involve a lot of resources and time. While, email campaign could be executed through easily available applications at a click of a button.

Most costs are one time or recur yearly
The costs involved in email marketing include list building, designing and executing, but they come out to be much less when compared to other mediums. Once you have acquired a target list, you don?t need to spend again for a long time, while in other mediums, each campaign brings along a fresh set of expenses.

Higher ROI
The cost of sending a direct mail piece by postal service runs over a dollar, while each email costs much less than a cent. Even 1% response rate from direct mail is considered terrific. An email marketing campaign can have a response rate ranging from 5 to 10%, as people find it easier to respond back through this medium. You can project the advantages in terms of ROI yourself.

Best for niche audience
If you have a very niche audience, all other means of direct marketing turn out to be extremely expensive, as printing in low quantities is a costly venture. In such a case, email marketing is the best bet.
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Old 08-01-2011   #2
Jonny13131
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The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
Compared to other media investments such as direct mail or printed newsletters, it is less expensive.An exact Return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
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Old 08-01-2011   #3
Narrator
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Really useful post both of these.
As far i have understand so for email marketing only advantage in these days is just cheap cast and does not take enough time to send message to more users in simple words less time consumer but with all that less responser too.
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Old 08-01-2011   #4
billyd
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No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing.You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.
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Old 08-01-2011   #5
jonnyquest
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Using email marketing method somehow makes our advertising's costs decrease. But customers consider it like spam and majority of marketing email they dont like. So how to create a good mailing approach with customers is not easy to do. Anyone has experiences abt that?
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Old 08-01-2011   #6
Essential Clix
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Email marketing is cheaper and it saves time
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Old 08-01-2011   #7
rakoom2002
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I do not think that E-Mail marketing is still as useful as it used to be?!?
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Old 08-01-2011   #8
easytrade
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True...most users don't read these emails and consider them spam.
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Old 08-01-2011   #9
daserpent
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Email marketing is quickly becoming one of the most popular forms of Internet advertising, It is direct form of marketing, it is cheapest and fastest way to get targeted traffic.
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Old 08-01-2011   #10
moronic_kaos
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Higher ROI is definitely an asset of email marketing.

Also, if you build a list you have your customers there forever, whereas your sites can get deindexed, your campaigns might go broken etc. If you have a list, you are safe.

You can also make money from your list even after a few years since your subscribers signed up. This means it is a long term solution.

It also helps build relationship with your customers. How many people buy something right at first position? Not many, but if you first build relationship with them, you have a much better chance they will buy from you.
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