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Email Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience . Learn how to create and send bulk HTML email campaigns

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Old 08-01-2011   #1
twolve82
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Default 5 Tips for Effective Email Copywriting

The quality of email content is one of the core factors in determining whether an email marketing campaign succeeds or fails. But successful email copywriting is an art ? rather than a science ? making it different from most other forms of business writing. To start out on the right path, consider these 5 tips for effective email copywriting:

1. Focus on the subject line. The subject line may be the shortest piece of content to write, but it?s one your campaign?s most critical elements. The challenge is to create excitement for a special offer, provide enough information to be clear about purpose and convey a brand?s essence ? all in 50 characters or less.

When writing your subject lines:

* Create a sense of urgency. Include timely information to encourage subscribers to open the email.
* Include the most important information first. It?s essential that subject lines don?t exceed the character limits of email servers. But prioritizing the vital information first will ensure that, in case the subject line does run over, the primary message will be conveyed.
* Look to others for inspiration. Read newspaper and magazine headlines for ideas. Consider the email campaigns that you receive. Which ones were you intrigued enough to open and what can you deduce from those subject lines?
* Go with what works. Look to your own past successful email campaigns and replicate the subject lines that produced the highest open rates. Also, test out different subject lines within the same campaign to discover what generates the best response.

2. Include a mix of promotional copy with informational copy. Even if the goal of a campaign is to promote a new product, announce company news or introduce a special offer, complement that information with non-corporate information. For example:

* Supplement a new product announcement with a thought leader interview from a supporting industry.
* If a seasonal offer is being promoted, include tips or a checklist pertaining to that particular season.

3. Involve your readers. Consider the success of blogs, forums and social networks. Those interactive channels are effective because users feel involved and engaged. Build off that premise with email copywriting by keeping subscribers engaged and making them a part of the content. Consider including:

* Reader polls
* Reader case studies
* Q&As with customers
* User-generated content

4. Make the call to action crystal clear. With too many calls to action, email marketers run the risk of confusing or overwhelming subscribers. When customers are presented too many options, they may be less likely to purchase. Instead, focus your calls to action and limit the effort it takes to act. Consider these quick tips:

* Rely on size and placement position to emphasize the call to action.
* Write call to action copy that tells subscribers exactly what they can expect.
* Use copy that reinforces to subscribers that taking action will be quick and easy.

5. Put yourself in your subscribers? shoes. When it all boils down, an email campaign will only be successful if it addresses subscribers? needs. Email marketers should look at their campaigns from subscribers? perspectives. What?s important to them? In a ClickZ blog post on email copywriting, Pat Friesen talks about the importance of understanding an audience:

* Visualize subscribers, whether they are mothers of young children or a corporate executive.
* Picture where subscribers are reading the email copy, whether it?s on a computer at work, on a laptop at home or on-the-go from a mobile device.
* Imagine the distractions subscribers face when reading email copy.

Beyond simply visualizing subscribers, study their open and click-through patterns, and consider their demographic information. If you?re still unsure of what subscribers want, use a reader survey to ask them.

From: http://www.forum.chotoan.com/5-tips-...copywriting507
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Old 08-01-2011   #2
92battalions
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I found out that the email is one of the hardest thing to do. But now I definitely are going to give it another try. Thanks.
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Old 08-01-2011   #3
robertw
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email marketing is one of the key strategies for online promotions. if you need more tips, check out my FREE GIFT - see link in signature.
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Old 08-01-2011   #4
loophole
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Thanks for sharing.

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Old 08-01-2011   #5
billbloondnight
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1. Focus on the subject line.
The subject line may be the shortest piece of content to write, but it?s one your campaign?s most critical elements. The challenge is to create excitement for a special offer, provide enough information to be clear about purpose and convey a brand?s essence ? all in 50 characters or less.

2. Include a mix of promotional copy with informational copy.
Even if the goal of a campaign is to promote a new product, announce company news or introduce a special offer, complement that information with non-corporate information.

3. Involve your readers.
Consider the success of blogs, forums and social networks. Those interactive channels are effective because users feel involved and engaged. Build off that premise with email copywriting by keeping subscribers engaged and making them a part of the content.

4. Make the call to action crystal clear.
With too many calls to action, email marketers run the risk of confusing or overwhelming subscribers. When customers are presented too many options, they may be less likely to purchase. Instead, focus your calls to action and limit the effort it takes to act.

5. Put yourself in your subscribers? shoes.
When it all boils down, an email campaign will only be successful if it addresses subscribers? needs. Email marketers should look at their campaigns from subscribers? perspectives.
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Old 08-01-2011   #6
rakoom2002
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Thanks for the nice tips.:throwup:
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Old 08-01-2011   #7
pewep
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Your views are also very intersting on Email copywriting and as the question of tips for Effective Email Copywriting Email copywriting is perhaps one of the most complex forms. Effective email copywriting is complex and needs to ensure that your emails get through spam filters, get read and still accomplish the purpose for which you intend.
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Old 08-01-2011   #8
billyd
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I found this interesting post via the Email Institute and got the kind permission to share it with you.

In these social media times, I can?t emphasize the importance of share-worthy and relevant copy enough.

But marketers have always known that effective copy is crucial, even before social media existed and, yes, even before email existed.

Here is a good reminder with tips for effective email copywriting!

Copy sells. Any direct marketer worth their salt knows this. And with traditional direct marketing it has been proven time and time again that long copy, contrary to popular belief, tends to drive greater returns.

In fact a stalwart of the DM industry, Drayton Bird, often argues that the longer the copy the better.

However, while email marketing shares a lot in common with traditional direct marketing in terms of best practices, it is the impact of copy length on results that differs significantly.

The interactive nature of email lends well to copy that looks to drive immediate response, and as such the scope of the content and the level of detail contained within the copy should look to address this.

When it comes to commercial emails, writers work hard to fight for readers' attention span with.

Here are five tips to help drive responses to your email copy:

1. The subject line should be clear, concise and to the point.

If your email does not get opened the best email copy in the world does nothing!

2. Make sure the main message of your email is clearly visible within the preview pane.

Test this with the main email clients for your list with images turned on and off. Having the main message of your email clearly visible within the preview pane will compliment the impact of the subject line and help to drive opens and response

3. Only have one clear call-to-action.

Make it stand out, it shouldn?t be hidden within the copy or disguised within an image and make sure it's fully visible within the preview pane. If there is more than one call-to-action this can indicate multiple goals to the email and you should consider splitting it into multiple campaigns

4. Carry the call-to-action throughout the copy.

Repeat your call-to-action at the beginning and the end of your copy. If you copy is long repeat it during the copy, ideally the call-to-action should always be visible as the email is read. Everything that looks clickable should be clickable. Even if you have nicely designed buttons within an image there is no reason why the rest of the image shouldn't be clickable as well

5. Look beyond the words and think about what a consumer will see or not see.

If you place your call-to-action in an image make sure it is repeated in the copy text. Images can be blocked, and along with it your opportunity to increase transactions. Image that is to drive response must also include an alt-tag so that in most email clients the image message is legible even if your customers have images blocked.
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Old 08-01-2011   #9
Jonny13131
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I have gone through the information and the tips which you have shared here and that is amazing to get.
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Old 08-01-2011   #10
Claudiu
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Hi,

Yeah friend i am agree with you. Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. One of the most important elements of your email marketing campaign is your promotional message. In order to write a good and effective promotional message, you must learn a few tactics of copywriting:
  • Targeting,
  • Personalizing,
  • Headlines
  • Unsubscribe &
  • Test and Track,
A much better method for email marketing is permission based, which means that people have agreed to receive emails from you. Becasue Spam is very unethical way of internet marketing. Simply stated, it means sending promotional email messages to people who didn't ask that.

_____________
Email marketing firm
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