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Old 08-01-2011   #1
Amy&SophieCost
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Default Article Marketing: It's Not For Everyone

One of my favorite methods of promoting my business is article marketing. I truly enjoy writing, and usually write at least a couple of articles every week. Done properly, article marketing is a very effective way to promote your business.

However, despite all the hype surrounding article marketing (and I'm one of its biggest cheerleaders), it's not for everyone. Though it may be hard for some people to face up to and admit, not everyone is capable of writing quality articles.

Unfortunately, there are a lot people writing articles that, quite frankly, shouldn't be. As a result of this, there are a lot of low-quality, incoherent, gobbledygook articles rampant on the Internet.

That's why article directories like EzineArticles is deleting thousands and thousands of previously approved articles. And it's only a matter of time, before other article directories follow suit.

Also, if you don't enjoy writing, you shouldn't engage in article marketing. Why? Because you won't stick to it. It's a psychological thing. Most people simply don't commit long-term to things that they don't enjoy.

And make no mistake, article marketing requires a long-term commitment of time, energy, dedication, and discipline that most marketers simply don't possess. Yes, you must be totally committed to article marketing, or it simply will not bear fruit.

So what does being totally committed mean, in regards to article marketing? It means that you must write articles - even on days when you don't necessarily feel like writing. You must strictly adhere to your writing sceddule.

Believe me, there are lots of days when the last thing I want to do is write another article. And it's easy to come up with all kinds excuses not to write. Either I don't feel well...there's something else that I'd rather do...I have writers block...etc., etc., etc.

There are a million excuses that I could use. But instead, I buckle down, and write. Why? Because I'm 100% committed to article marketing. And when you're committed to something, you find a way to get the job done - no excuses.

One last thing, if you're going to write articles, don't try to be all things to all people. Only write about things that you're knowledgeable about. I'm knowledgeable about marketing, so that's what I write about.

I don't attempt to write about aquariums, or animal breeding, or french cuisine, because I'm not knowledgeable in those areas. And if I tried to write about those things my lack of knowledge would be exposed.

Your writing will be much more credible, if you only write about things that you're truly knowledgeable about. If you do otherwise, not only will your obvious lack of knowledge be exposed, you will also be doing a terrible disservice to your readers.

And when it comes to writing articles, your readers should always come first - always!

David Jackson
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Old 08-01-2011   #2
poppy10
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If you're going to put that much effort into writing, why not use it to populate your own website or blog rather than someone else's? If you truly have something to say that people are interested in reading, in due course you'll find that you'll start to acquire organic incoming links.
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Old 08-01-2011   #3
earthling13
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Actually, you should do both. While you should definitely publish your ideas and opinions on your own website or blog, if you have knowledge and/or information that you feel can help other people, you should also share that knowledge in topical forums, where members exchange all types of ideas, information and opinions.

David Jackson
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Old 08-01-2011   #4
marieb
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But posting part or even all of your article in a forum is rather different from submitting them to article directories, isn't it?
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Old 08-01-2011   #5
cm1992
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That's actually a very good question. It depends on what you mean by different. If you're referring to link juice, I would much rather have an inbound link from a quality authority site like 5 Star Marketing Forums, than from an article directory - any article directory.

Inbound links from article directories have been degraded over the years, because they will literally publish anything. As a result, most article directories are full of low-quality, garbage articles.

That's why article directories like EzineArticles are deleting thousands and thousands of previously approved articles. They're literally taking out the trash. And it's really only a matter of time, before other article directories follow suit.

I actually didn't intend for some of my recent threads to become articles. Although, that's what they eventually turned into, I started out intending to write just a couple of paragraphs. But once I started writing, the creative juices kicked in, and my threads evolved into something much more substantive.

David Jackson
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Old 08-01-2011   #6
jules1000
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hi David,
Were did you see this? I'd better go to my ezines account and make sure all my articles are still there!
The key to article marketing success (IMHO) is to write quality articles and only spend your time with quality directories (like ezines)... and understand this is only a piece of the overall puzzle.
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Old 08-01-2011   #7
Pacman 2011
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hi David,
Thanks for the quick reply. Interesting article. And after reading it, I guess I have been "hiding under a rock" (since I never heard about this).
Anyway, I checked my ezine account and all my articles are still there. Woo Hoo!
The article you linked to is from October, so I wonder if the article "purge" is done. I for one think it's great if they are removing junky articles. More room for our "nuggets of wisdom" that way!
Thanks again.
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Old 08-01-2011   #8
Nswaki
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Hi ClumsyNinja:

I'm happy to hear that all of your articles are still there. However, be advised, as of a week ago, the purge still continues.

David Jackson
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Old 08-01-2011   #9
fredalan
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the purge still continues... LOL

I guess we're not out of the words yet!
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